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UNLOCK YOUR POTENTIAL IN ADS.
Read more about why so, so many businesses think they're doing 'ads', but in reality they're just donating to Mr Zuckerberg, or Google.
If that stings, good. You probably need to hear it.
Drop your email and we will send you our secret sauce
UPDATED: Friday, September 5 2025
Our Specialty*
THIS IS WHAT ALMOST NO ONE UNDERSTANDS
THERE ARE ONLY TWO TYPES OF ADS.
Every campaign you run falls into one of these buckets.
And knowing which is which? That’s the difference between profit and waste.
Intent-based and brand awareness.
Intent-based ads, most Google ads, are built to convert right now, like search ads or direct offer campaigns... While brand awareness ads warm people up with stories, content, and trust so they’re ready when the time comes. Most brands fail by only running one or the other.
They work best when they work together.
Your brand awareness ads warm the audience.
Your intent-based ads convert the warmed audience.
Your retargeting ads catch anyone who slipped through the cracks.
It’s a loop.
The result?
Lower CPAs
Higher conversion rates
Ads that stay profitable long term
UPDATED: Friday, September 5 2025
A MESSAGE FOR YOU.
Let’s rewind a bit.
We had a client come to us a few months back, frustrated out of their mind.
They’d built a product they were proud of.
Launched the site. Set up Instagram. Took some photos.
Then finally, after months of prep they decided to run ads.
Meta. Google. TikTok. The whole trifecta.
They spent a few hundred. Then a few thousand.
They tweaked the copy, changed the image, tried five different audiences.
And the results?
Click-throughs? Fine.
Add to carts? One here, one there.
Sales? Dead silent.
They kept refreshing the dashboard.
Zero. Again.
And that sinking feeling hit:
“Maybe it’s the product…”
“Maybe ads just don’t work anymore.”
“Maybe I’m not cut out for this.”
Nah.
They weren’t the problem.
The ad creatives weren’t even the problem.
The real issue?
👉 Their strategy didn’t exist.
This is where most people go wrong from the very start.
They throw money at platforms without understanding there are really only two types of ads in the world:
1. Intent-Based Ads
2. Brand Awareness Ads
That’s it. Every campaign fits one of those two buckets.
And the real growth? The scale, the profit, the compounding returns?
It happens when those two types are working together.
Intent based ads, like many Facebook ads, are not going to convince someone to buy if they are sitting on the toilet, scrolling italian brainrot and random bunny rabbit reels.
Nor, are Google ads going to be able to convert a totally-new brand to a keyword search immediately.
Awareness creates the brand, then when a potential customer searches them, the Google Ad picks up their traffic.
Our client, like most founders, was only running one side of the equation.
They ran brand awareness videos to cold audiences...
and expected conversions.
Or they boosted a post that looked nice…
but had no real offer or call to action.
And maybe the worst culprit?
They ran Google Display ads thinking they were reaching “more people.”
Which, sure they were.
But their ads were showing up next to online puzzles and weather widgets.
Not buyers.
First, we rebuilt the structure.
We mapped out their buyer journey what they needed to know, feel, and see before buying.
Then we crafted awareness ads to create demand and trust short videos, helpful carousels, product demos with a human face.
After that, we built intent-based ads that landed when the timing was right, clear offer, real urgency, strong creative, pointed directly to a high-converting product page.
We cleaned up the funnel.
Optimised the landing page.
Tied in retargeting with testimonials, UGC, and a timed discount.
And the difference?
Week 1: 3.1x ROAS.
Week 2: 4.4x ROAS.
GROW DOMESTICALLY AND INTERNATIONALLY.
22X YOUR BRAND*
*we've scaled clients LIKE THIS BEFORE, 22X'D THEIR MRR
With no guesswork, everything we do is laser-focused on profit so your revenue scales at home and abroad.
We work shoulder-to-shoulder with you, keep every line item transparent and treat your business like it’s our own baby.
Our BRAND NEW AI Growth Inspector just dropped, and for the rest of September its FREE for you to use.
The AI provides a 5-step guide, tailored directly for your business. Trained on all of our strategies at The Cultivator, and takes only 3 minutes.
We use AI with every single one of our clients, to stay ahead of competition and have record-fast turnaround times.
WE GET ASKED THESE... FREQUENTLY.
What even is The Cultivator?
A marketing agency... I hope you know that by now. We grow ecom stores, service businesses, and content brands.
Do you offer Facebook Ads? Google Ads? Email? Websites?
Yes. But not like your cousin’s VA does it. We handle everything from full-funnel strategy and creative to technical setups, tracking, automations, and sales systems. We build a machine around your brand.
Why are you different?
We actually give a sh*t. That’s the short version.
The longer version?
Most agencies are built to look good on Zoom calls.
We’re built to win.
No guessing.
No 6-week onboarding journeys where nothing happens except a welcome email and a calendar link.
We move fast, we tell the truth, and we treat your business like it’s ours.
You’ll never chase us. You’ll never wonder what’s going on.
You’ll never get that sick feeling that your agency’s just winging it. Because we don’t play that game.
We audit. We execute. We show receipts.
Every person on the team is trained to think like an owner, not a service provider.
We don’t wait to be told what to do we bring the strategy, we bring the plan, and then we make it happen.
That’s the difference. We’re here to grow your business.
And if we’re not the best you’ve worked with, we’re not done yet.
Hmmm. What do I actually need in marketing?
There is one thing for certain, You don’t need everything. You need what works. (duh)
But here is a way to find that one thing out.
Most businesses aren’t missing 10 things. They’re missing one thing, done properly.
Might be a decent offer. Might be ads that actually speak to humans.
Might be a site that doesn’t look like it was built in 2014.
What you don’t need is another agency stacking services on top of chaos and calling it a “strategy.”
You need a clean funnel system. A reason to buy. A way to get attention, then convert it into money.
That’s it. The rest?
Window dressing.
If that sounds like what you actually want, we’ll show you how we do it. In-fact, our AI can should you how to do it. It's been trained on our strategies, and after it asks you a few, key questions, it will let you know the next steps.
Try it out now.
Otherwise, enjoy your “brand awareness” campaign.
What’s one thing I can do to sell right now?
Follow up. Properly. Relentlessly. Like your entire bloodline depends on it.
Over 80% of brands are sitting on leads, carts, DMs, and half-interested customers and doing absolutely nothing about it.
People rarely buy the first time.
They get distracted.
They second-guess.
Their cat throws up on the carpet.
If you're not chasing them, someone else will.
Automate it. Personalise it. SMS, email, DM
I don’t care how you do it, just don’t go silent.
You will be in front of 80% of the competition instantly.
Want help setting that up properly?
Give it a go on our new growth investigator.
We’ll tell you exactly where your gaps are and what to do next.
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